Advanced Certificate in Event Management with PR, Eco-Events & Wedding Planning modules Online Course
Event Management is a dynamic and fast paced industry. To respond to current sector demands this distance learning course is designed to enable participants to develop an innovative and multi-skilled approach in planning and coordinating events. Whether you are working in an event management environment or your job description requires event planning and management, this course offers practical and specific case study based modules that can be applied in real world situations. To compliment the promotional and presentation requirements of the event management sector this course includes a substantial Public Relations module.
The Advanced Certificate in Event Management is accredited by the Institute of Commercial Management (ICM) and is internationally recognized.
Managing Event Planning Schedules; Feasibility Studies; Identifying Event Goals and Listing Objectives. Event Organisational Charts; Duty Rosters; Record Keeping Mechanisms; Recruitment; Reviewing Event Contracts and Agreements; Troubleshooting Event Co-Ordination; Creation and Presentation of Proposals to Clients.
Developing Creative Elements; Scheduling Entertainment; Site Planning and Inspection; Analysis and Management of the Registration and Admission Process; Providing Adequate Event Security; Planning Event Protocol Requirements; Coordinating Event Speakers with additional Entertainment for maximum effect; Identifying Appropriate Food and Beverage Menus; Event Contingency Planning.
Researching Markets; Resourcing the Exhibition; Effective Marketing Strategies; Key Promotional Planning; Audience Communication.
Definitions, Historical Development, the Advertising Industry and Professional Bodies, Codes of Practice, Advertising Agencies, Selecting an Agency and working with it, Advertising Campaign Planning and Management, Advertising Media. Types of Advertisements - Magazines, Newspapers, Posters, Billboards, Ambient Advertising. The Relationship between Advertising and Public Relations.
Planning the Event Proposal Strategy, Preparing the Event Proposal, Sending Invitations; Budgeting and Buying Advertising, Publicizing the Event, Organizing Contests, Merchandising, Packaging and Sales Promotion; Formulating a Public Relations Strategy; Conducting Market Research; Methods of Measuring Marketing Activity.
Introduction to Social Media and Social Networking, How Social Media is transforming the way we do Business, Facebook, Twitter, YouTube.
The Importance Of Making your Events Environmentally Friendly; Benefits to your Company, Benefits to your Clients, Benefits to the Environment. Environmental Standards & Eco-friendly Credentials; Schemes you can adhere to, Options Available, Carbon-Neutral Events. Types of Eco-friendly Events/Suppliers; Eco-friendly Weddings, Eco-Friendly Conferences, Eco-Friendly Caterers, Eco-Friendly Venues and Questions to ask them.
Corporate Events Integration; Organizing Local and Global Corporate Events; Corporate Event Types; Events as Corporate Motivators; Managing Important Corporate Events; Developing Corporate Events; Organizing Corporate Hospitality; Negotiating Event Investment Returns; Managing Event Costs.
Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice.
Public Liability and Insurance, Accident and Incident forms, Planning for Hot or Wet and Stormy Weather Conditions, Emergency Management Plan for Fire, Explosion, Dangerous Chemical Release, Medical Emergency, Bomb Threat, Robbery etc., Emergency Services Management, Fire Safety, Contingency Planning, Evacuation Plans and Training, Crisis Management Strategy, Media Management during a Crisis or Emergency, Management of Complaints.
Preparing a Conference Action Plan; Choosing Conference Sites and Locations; Working to a Budget; Developing Marketing Strategies; Identifying Legal Requirements; Evaluating Effectiveness of Events.
Event Media Marketing and Management; Event Sponsorship; Managing Hospitality; Operating Strategy; Organizing Staff; Admissions Management; Compliance and Protocol Procedures; Planning Awards Ceremonies.
This area covers organizing Celebrity Events, Concerts and Launches, Television Related Events, Award Ceremonies, Fashion Shows, National Festivals, Galas, Special Themed Events, Internet Event Launches, dealing with Celebrity Agents, handling Celebrity Wish Lists, Fireworks Displays.
Planning for major Social and Political Events; Event Sponsorship; Managing VIP's; Developing Major Political Events.
Planning a Wedding, Timelines and Itinerary, Wedding Legalities, Budgets, Wedding Ceremony, Reception, Venue Sourcing, Supplier Sourcing Logistics, Creating & Marketing Wedding Planning Consultancy.
What is a Monarch? Types of Monarchy, Royal Families, Current Royal Families
Common Royal Events, Royal Events and Ceremonies in the UK, Garden Parties, State Opening of Parliament, Garter and Thistle Services, Swan Upping, The Chelsea Flower Show, General Synod, Gun Salutes, Holyrood Week, Trooping the Color, Receptions, Remembrance Day, Royal Ascot, Royal Maundy Service, Services of Thanksgiving, The Royal Variety Performance, Royal Events and Ceremonies in Norway, The Opening of the Storting, Consecration, County Visits, Formal Audiences, Royal Events and Ceremonies in Japan
Suitable Venues for Royal Events, Official Royal Residences, Official Royal Residences Currently in Use, Windsor Castle - UK, The Grand Palace - Thailand, The Royal Palace of Belgium , Prince's Royal Palace of Monaco, The Royal Palace - Netherlands, The Imperial Palace - Japan , The Royal Palace - Norway
Factors to Consider when Planning a Royal Event, Protocol and Etiquette, Contingency Plans
Differences Between, Royal Weddings and Normal Weddings, Size and Cost, State Occasion, Significance
Introduction to Street Parties, Street parties are an effective and fun way to meet new neighbors. Having a street party is easier than you may think and it will definitely be worth it. Trust that your neighbors will want one, because they will! By 'street party' we mean one that is organized by and for all residents in 1 or 2 small streets, without external publicity.
Street parties and fêtes are a traditional part of community life; they are a simple way for us to get to know our neighbors. Street parties as we know them started in 1919 and became popular resident events when they were held as 'Peace Teas' to celebrate the signing of the Treaty of Versailles after the First World War. They centered round a special treat for children in times of hardship and were quite formal sit down events. Residents continued to organize them for many major national days of celebration.
There are many different types of street parties: Street Party, Street Meet, Street Picnic, Street Welcome, Street Lounge, Street Play-Time
Why Hold a Street Party? Planning your Event, Make Sure to Include Everyone, Activities and Fun, Decorations, Money and Raffles, Catering, Do's & Don'ts of Organizing street parties.
Road Closures, Insurance, Licenses and Permits
Sponsorship; Internal PR Functions; Corporate Image; Press and Broadcast Media Relations; Client Relationships; Internal PR; Commissioning and Briefing Photographers; Supplying Material to the Press/Getting Material onto TV and Radio; Organizing Seminars, Exhibitions and Conferences; Audio/Visual Aids; Writing Skills - Press Releases, Writing Feature Articles for the Press, In-house Journals and Newsletters; Crisis Management; Corporate Advertising; Brochures and Printing.
Blogs, Microblogs, Chatrooms, Delicious, Email, Flickr, Twitter, Instant messaging, Message Boards, Mobile Internet , New Media Releases, Online Conferencing, Online Surveys, Pay per click, Podcasts, RSS, Search Engines, SEO, Social Networking Service Sites, Video Sharing, Virtual worlds, VoIP, Wiki and Widgets.
Commercial Implications of the Internet, Social Interaction with the Internet, Web 2.0 and its Implications, Internet Convergence, the Network Effect, Internet Information Exchange, Internet Audience Size and Exposure, Internet Culture and Communication, Transparency and the Internet.
Online Communications Platforms, Online Communication Channels, Online Communication Mediums, Interactivity and Application of Communication Channels, Policy, Optimization, Monitoring and Evaluation of Online Communications Channels, Online Communications Channels Planning and Implementation.
Local versus Global Communication, Landscaping Platforms, Channels and context, Online PR Organisational Analysis and Segmentation, Developing Online PR Strategies, Online PR Tactics and SEO considerations, Online PR Planning, Managing Online PR Risk and Opportunities.
Internet influence on News, Internet Journalists, Economics of Online News Production, Internet Critics and other influences, the PR Practitioner as an Online Publisher, Ethical Internet PR, Truthfulness and Duty of Care, Online Ethics, Debate, Guidelines and Best Practice. Monitoring and Evaluation of Social Media Discourse, Trends and Value. Policy Influences, corporate speak. Implications of Social Media for Corporate Social Responsibility.
The Business Plan, Legalities, Setting Up, Marketing strategy, Knowing Your Competitors, Promotional Tools.
Preparation and Research; Speech Content - Subject Matter and Objectives; Speech Delivery and Variety; Body Language; Eye Contact etc; Presentation Aids e.g. Visuals, etc.; Management of Locations and Audiences; Presentation Structure.
The project is an important part of the course. Each course participant
is given the project brief. Participants are asked at the end of the course to produce
an Event Pitch Proposal with their recommendations to the examiners . This gives participants the
opportunity to use the knowledge they have obtained during the course in a focused
way and develops Event Pitching skills.
Online Lecture Modules, Subject Expert Feedback Sessions after each Module, practical case studies, end of module assignments.
etc.
Distance Learning Courses USA maintains a panel of Qualified & Motivated Subject Experts who are Industry Professionals.
Full support is available from our subject experts by email at the end of each module and an ongoing basis during the course.
Anyone working in Event Management in a senior or support position or those who wish to make a career change to
Event Management. The course will also benefit anyone, such as a P.A., who has Event Management as part of their job
specification.
Successful students qualify for the Advanced Certificate in Event Management. The Advanced Certificate is awarded at Distinction,
Credit or Pass Level. The Advanced Certificate is accredited by the
Institute of Commercial Management. I.C.M. is an independent organization offering certification worldwide. I.C.M.'s website address is
www.icm.ac.uk.
Enrollment for this course will take place on January 13th 2012.
Enrolment for this course is available immediately online through our Course Payments Page.
14 weeks to 1 calendar year depending on individual progress.
The fee for this course is $1595.
Fees are payable online through our Course Payments Page. Alternatively payments can be made by credit card, debit card, bank draft or check.
All fees must be paid before the course starts.
Request a Brochure for this Course.
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Distance Learning Courses as part of the Fitzwilliam Institute Group closes on Bank Holidays and for a number of days at Christmas and New Year. Distance Learning Courses reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this web page. Fees are not refundable unless the course is cancelled by the Distance Learning Courses.
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